Top 5 Digital Marketing Strategies
- Live Video Marketing :
Almost all Social Media Platforms like Facebook, Instagram, YouTube and Twitter support live videos streaming. We can attract most of the customers through videos of our products and services. Videos has become a vital platform for journalists, gamer and different types of audiences.Video marketing in Hyderabad
Brands can achieve more with live webinars or video marketing strategies. Most of the businesses say videos has improved their conversion rate and watching product videos makes them more confident to make easy online purchase decisions. Most of the executives visit the marketer’s website or call vendor only after viewing a video.
2. Content Marketing :
We can’t really have marketing without content. We can get more website traffic through content marketing strategies. According to research form Smart Insights, content marketing is the single most important strategy for 2019 even above everything else. Content marketing in Hyderabad
If you want to stand out in 2019, you need to personalize your marketing which means personalized content, products, emails, and more.
Most of the marketers believe that personalization improves customer relationships. Even Marketo shows that personalized, triggered emails based on customer behavior are 3 times better that normal emails.
For example Netflix and Amazon are already using the power of personalization. When you log in to your Netflix account, immediately all text, search are all personalized for you. With Personalization, enjoyment is maximized and search time is minimized. Digital marketing agency
4. Contextual Targeting:
Contextual advertising is advertising on a website that’s relevant to the page’s content. In traditional contextual advertising, systems display ads related to the content of your site based on keyword targeting.
One example for contextual advertising is Google Ad sense. Google robots mechanically serve ads that relevant to your users. If you run a movie review page, Ad sense might serve contextual ads to buy movie tickets or sign up for a movie. Those ads are selected from the inventory of advertisers who register through Adwords.Digital services in hyderabad
5. Artificial Intelligence:
Artificial Intelligence will analyze client behavior and search patterns, utilizing information from social media platforms and blog posts to assist businesses perceive however users and customers realize their products and services. AI also gives information and tips to users by getting into conversations.Digital marketing company in hyderabad
Machine learning is the first practical gift AI has given. It’s going to change the way you do everything in marketing. Machine learning process massive volumes of information, spots patterns in different datasets and then makes predictions based on its findings. These algorithms capable of predicting customer behavior based on almost limitless amounts of data.